Charmin

Charmin (pronounced SHAR-min) is a brand-name of toilet paper.

The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950 Hoberg changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. Procter & Gamble acquired Charmin Paper Company in 1957.

The European tissue operations of P&G, including an exclusive license to use the Charmin brand name in Europe, were sold to the Swedish paper manufacturer Svenska Cellulosa Aktiebolaget (SCA) in 2007.

Advertising

Older American advertisements featured actor Dick Wilson, who played the fictional grocer Mr. George Whipple who told customers, "Please don\'t squeeze the Charmin!" in more than 500 commercials between 1964 and 1985.[1]Associated Press report, November 19, 2007 ("Wilson appeared in over 500 commercials for Charmin between 1964 and 1985"), accessed same day Newer advertisements focus on animated dancing bears happily preparing to use Charmin Ultra in the woods, a semi-subtle reference to the expression "Does a bear poop in the woods?" The new catchphrase is, "With Charmin Ultra ... less is more."

The \'Charmin Bear\' was introduced in 2000, reviving the White Cloud bears from an advertising model abandoned when White Cloud toilet paper line was re-branded \'Charmin Ultra\' in 1993.[2]Media Business Advertising May 6, 1993 (P.& G. Sacrifices White Cloud in Battle of Brands). The new animated advertising campaign was called "Call of Nature." This coincided with the launch of Charmin in Canada. The Charmin bear is now cgi for Charmin Ultra Strong & Charmin Ultra Soft.

Notes

External links

• Charmin website
• Charmin history
• SCA press release 12 March 2007

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