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Tube of Crest
Tube of Blend-a-medCrest is a brand of toothpaste made by Procter & Gamble and sold worldwide. In many countries in Europe, such as Germany, Ukraine, Russia, and Poland, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH, located in Mainz, Germany).
Crest was first introduced in the United States in 1955, as the first toothpaste to use fluoride as an active ingredient. At first it used stannous fluoride, marketed as "Fluoristan", although this was changed in 1981 to sodium monofluorophosphate, or "Fluoristat". Today Crest toothpastes use sodium fluoride, or "Dentrifice with Fluoristat"; Crest Pro-Health, recently introduced to the market, uses stannous fluoride again and an abrasive whitener together called "Polyfluorite". Crest is noted by the American Dental Association (ADA) as an "effective decay-preventive dentifrice that can be of significant value," as well as by equivalent dental associations in other countries.
The Crest brand has also been associated with about twenty brands of toothpaste, toothbrushes, mouthwash, and dental floss, as well as a tooth-whitening product called Crest Whitestrips.
| Procter & Gamble Co. | |
|---|---|
| Corporate Directors: | Norman Augustine ยท Bruce Byrnes ยท R. Kerry Clark ยท Scott D. Cook ยท Joseph Gorman ยท A. G. Lafley ยท Charles R. Lee ยท Lynn M. Martin ยท W. James McNerney, Jr. ยท Johnathan Rodgers ยท John F. Smith, Jr. ยท Ralph Snyderman ยท Robert Storey ยท Margaret Whitman ยท Ernesto Zedillo |
| Brands: | Always ยท Ariel ยท Aussie ยท Bounty ยท Braun ยท Camay ยท Charmin ยท Cheer ยท Clairol ยท CoverGirl ยท Crest ยท Downy ยท Dreft ยท Duracell ยท Eukanuba ยท Fairy ยท Febreze ยท Folgers ยท Gillette ยท Head & Shoulders ยท Herbal Essences ยท Iams ยท Ivory ยท Joy ยท Luvs ยท Max Factor ยท Metamucil ยท Mr. Clean ยท Noxzema ยท Olay ยท Old Spice ยท Oral-B ยท Pampers ยท Pantene ยท Pringles ยท Puffs ยท Pur ยท SK-II ยท Swiffer ยท Tampax ยท Tide ยท Vicks ยท Wella ยท Zest |
| Annual Revenue: $76.4 billion USD (โฒ10% FY 2006) ยท Employees: 110,000 ยท Stock Symbol: NYSE: PG ยท Website: www.pg.com | |
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