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Downy is a brand name of fabric softener produced by Procter & Gamble and sold in USA. It entered the U.S. test market in August 1960 and went nation-wide in December 1961.

Lenor is a brand name of fabric softener and paper towels produced by Procter & Gamble, sold in United Kingdom, Ireland, Germany, Austria, Switzerland and Belgium.

Products

Downy brand logo used until 2006.

Downy brand logo used until 2006.

The Downy product line contains the following:

  • Ultra Downy Liquid (released in 1991)
  • Downy Simple Pleasures (released in 2004)
  • Downy Ball
  • Downy Sheets (released in 1987)
  • Downy Wrinkle Releaser

Lenor is available in the UK & Ireland in various colours and fragrances:
Lenor Spring Awakening
Lenor Summer Breeze
Lenor In the Pink
Lenor Sleep Sensations
Lenor with Febreze effect (also available in Ariel detergent)
Lenor Crushed Silk & Jasmine (also available in Bold 2in1 detergent)

Lenor has recently switched to a smaller sized bottle, claiming that this will take more lorries off the road, benefiting the environment, and rural areas that are plageud by trucks. However, as it is a smaller bottle, consumers will have to buy more bottles. This meens more trucks will be needed. However, it will infact make the situation worse, as more bottles will need to be transported, but due to bottle sizes and containment values, it will require more space to meet demands. It is obvious lenor is making this switch to save the company, thus creating higher profits.


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This article is licensed under the GNU Free Documentation License. It uses material from Wikipedia


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