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Herbal Essences is a brand of shampoo, hair conditioner, and hair coloring products initially designed to appeal to holistic and natural products shoppers but eventually targeted almost exclusively at women, created by Clairol and subsequently owned by Procter & Gamble. The original product was named "Clairol herbal essence shampoo" [all lower case], and in the 1960s and 1970s it was advertised with a mod, back-to-earth, almost hippie-like image. Clairol Herbal Essence Shampoo Ad. Retrieved on 2007-10-16.
The brand is now noted for its advertisements featuring women having an orgasmic response to using their products, but the company no longer runs those ads in the US. These advertisements are also aired in Canada, the United Kingdom, the Republic of Ireland, Scandinavia, Australia, Greece, Mexico, Belgium, Spain, Portugal and Hong Kong.
In July 2006, Herbal Essences released a line of hair styling products. These include hair straightening, curling, and shaping gels.
Collections include Hello Hydration, Long Term Relationship, Body Envy, Totally Twisted, Dangerously Straight, Break\'s Over, Color me Happy, None of Your Frizzness, Drama Clean, Shimmery Nights, and Set Me Up Stylers.
Herbal Essences is also the sponsor of Desperate Housewives in the United Kingdom. It was also shown in the TV show What I Like About You. The episode was about how Holly wanted to win a contest to be in an Herbal Essences commercial.
| Procter & Gamble Co. | |
|---|---|
| Corporate Directors: | Norman Augustine · Bruce Byrnes · R. Kerry Clark · Scott D. Cook · Joseph Gorman · A. G. Lafley · Charles R. Lee · Lynn M. Martin · W. James McNerney, Jr. · Johnathan Rodgers · John F. Smith, Jr. · Ralph Snyderman · Robert Storey · Margaret Whitman · Ernesto Zedillo |
| Brands: | Always · Ariel · Aussie · Bounty · Braun · Camay · Charmin · Cheer · Clairol · CoverGirl · Crest · Downy · Dreft · Duracell · Eukanuba · Fairy · Febreze · Folgers · Gillette · Head & Shoulders · Herbal Essences · Iams · Ivory · Joy · Luvs · Max Factor · Metamucil · Mr. Clean · Noxzema · Olay · Old Spice · Oral-B · Pampers · Pantene · Pringles · Puffs · Pur · SK-II · Swiffer · Tampax · Tide · Vicks · Wella · Zest |
| Annual Revenue: $76.4 billion USD (▲10% FY 2006) · Employees: 110,000 · Stock Symbol: NYSE: PG · Website: www.pg.com | |
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