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Mars bar (UK style)
The Mars Bar is a chocolate bar manufactured by Mars Incorporated. It was first manufactured in Slough in the United Kingdom in 1932 as a sweeter version of the American Milky Way bar which Mars produced in the USA (not to be confused with the European version of the Milky Way, which is a different confectionery).
A different chocolate bar with the same name was sold in the USA until 2002 when its name was changed to Snickers Almond Bar. It contained then, and still does, plain nougat, almonds, caramel and milk chocolate.Snickers Almond Bars
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Chocolate bars sold as the Mars Bar vary in different regions of the world.Mars Bars. Practically Edible, "The Web\'s Biggest Food Encyclopedia". Retrieved on 2007-08-07. “What is sold outside the US as a "Mars bar" is sold in the US as "Milky Way". What is sold outside the US as "Milky Way" is sold inside the US as "3 Musketeers."” The American version (discontinued in 2002)Snickers Almond Mars Bar. candyfavorites.com. Retrieved on 2007-08-07. “[Snickers Almond] is the replacement for the classic Mars Bar which was discontinued in 2002”. Note: Despite title, illustration shows that product name does not include the word "Mars". is no longer sold anywhere, and has been replaced with the similar (but not identical) Snickers Almond. You can still find the original Mars bars in the United States in certain stores and online at places such as Amazon.com.[citation needed]
Forrest Mars rented a factory in Slough in 1932 and with a staff of twelve people began manufacturing a kind of chocolate bar that had not been seen before in the UK. At that time most chocolate was simply a solid block, whereas the Mars Bar consisted of nougat and caramel covered in milk chocolate. Today the basic recipe is unaltered but the size of the bar and the proportions of the main components have changed over the years.
In 2002, the UK Mars Bar was reformulated and repackaged.Guardian Unlimited, "Mars bar", 18 March 2002, accessed July 23, 2006. The nougat was made lighter, the chocolate on top became noticeably thinner, and the overall weight of the bar was reduced slightly. This brought it closer in style to the European Milky Way and the North American 3 Musketeers bars. The packaging was also redesigned with a less-bold and more cursive logo.
Additionally, the famous slogan "A Mars a day helps you work, rest and play" was also replaced with "Pleasure you can\'t measure". The reasoning behind this was to increase its "treat" appeal to the female market; previously, Mars had been associated with a somewhat masculine and sporty image.
Various sizes are made: miniature bars called "FUN SIZE" (19.7 gram); "Snack Time" (36.5 gram) which is sold in multiple packs; a larger multi-pack size of 54 gram, the regular sized single 62.5 gram bar; and a "Kingsize" 84 gram bar. The regular 62.5 gram single bar contains 284 calories.
In the UK, most Mars Bars are still made at the Slough Trading Estate.
Since the summer of 2006, all Mars Bars produced in Canada are peanut-free. Mars is one of the few chocolate bars in North America for which no size of the product has any trace of peanuts. In February 2008, Mars Canada introduced a new variety of Mars bar called "Mars Caramel" to compete with the Cadbury Caramilk and Nestle Aero Caramel bars.
Mars Midnight
Several limited-edition variants of Mars Bars have been released in various countries. (These have often been permanent releases in other countries). They include:
Mars Midnight Ice Cream
Other products have also been released using the Mars branding.
Mars Believe
The Original Mars bar in "Believe" packaging was sold in the UK from 18 April 2006 until the end of the 2006 FIFA World Cup in July. "Believe" took prominence on the packaging ("Original Mars" appeared in smaller print) to indicate support for the England national football team. Advertising in other nations of the UK was tailored to reflect their own teams after the public condemnation, although in Scotland the "Believe" packaging was still used - and sales dropped dramatically.Davidson, Lynn (2006). We\'re Not Buying It. Daily Record. Retrieved on 2008-02-19.
This is a Mars bar which has been coated with batter and deep-fried in oil or beef fat. First reports of battered Mars bars being sold in Scotland date back to 1995Original source, Scottish Daily Record via:- "Deep-fried Mars myth is dispelled", BBC News online. BBC article dated 2004-12-17, retrieved 2006-11-15., although an ice-cream vendor in Manchester claims to have invented it in the early 1990s.[citation needed]
Deep-fried Mars bars are available from some fish-and-chip shops in Britain, Ireland, Australia, New Zealand and Canada.[citation needed]
In July 2005, Mars Bars, along with the Snickers bar, were recalled due to an anonymous extortion attempt against Star City Casino in Sydney. The extortionist claimed to have poisoned seven Mars and Snickers bars at random in New South Wales. As a result Masterfoods Corporation, the company that manufactures Mars Bars in Australia, recalled the entire Mars and Snickers product from store shelves in New South Wales and the Australian Capital Territory. Nineteen people were possibly affected, with two being admitted to hospital. In the later half of August 2005, the threat to the public was deemed negligible and the bars returned to shelves, accompanied by a state-wide advertising campaign incorporating the slogan "Feels good to be back".
In May 2007 Masterfoods announced that Mars Bars, along with many of their other products such as Snickers, Maltesers, Minstrels and Twix would no longer be suitable for vegetarians because of the introduction of rennet, a chemical sourced from calves’ stomachs used in the production of whey.Mars starts using animal products, BBC News website. Masterfoods confirmed that many other products such as Easter eggs and ice cream would also be affected.
The decision was condemned by several groups, with the Vegetarian Society stating that "at a time when more and more consumers are concerned about the provenance of their food, Masterfoods’ decision to use non-vegetarian whey is a backward step".
However, Masterfoods later abandoned these plans, stating that it became "very clear, very quickly" that it had made a mistake.http://news.bbc.co.uk/1/hi/uk/6673549.stm
It has been observed on several occasions that the price of a Mars Bar correlates fairly accurately with the change in value of the pound sterling since World War II.Mars Bar, Nico Colchester Fellowship, FT.com (Financial Times website). Article dated 2001-01-26, retrieved 2007-01-13.
| Confectionery products of Mars, Incorporated | |
|---|---|
| Current | 3 Musketeers • Balisto • Bounty • Celebrations • Dove/Galaxy bar • Flyte • Kudos • Lockets • Maltesers • Mars Bar • M-Azing • M&M\'s • Milky Way • Revels • Snickers • Skittles • Starburst • Topic • Tracker • Twix |
| Discontinued | Pacers |
This article is licensed under the GNU Free Documentation License. It uses material from Wikipedia